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Y-MVP App Privacy Policy

Privacy Policy

The Y-MVP (Moderate to Vigorous Physical activity) app was designed by the YMCA of Greater NY (“YMCA”) to motivate teens to track their workouts and earn digital badges for completing different fitness missions. Y-MVP aims to move first time teen exercisers along a path from setting to achieving personal fitness goals.   Y-MVP promotes positive adolescent heath to help counteract the sharp decline in physical activity that typically occurs among American teens. Y-MVP aims to build a community of young people that values physical activity.  

The Y-MVP app is not directed to anyone younger than 13.  Parents/guardians may choose to create an account and allow their tween (11 or 12 year old) to utilize the app.  If we become aware of a user who is under the age of 13, and does not have parental/guardian permission to use the app, we will terminate that account.

The Y-MVP app is designed primarily to accompany the Y-MVP Fitness Challenge program offered through local New York City YMCA branches.  But it is a cool app to build and track workouts even without the on-site class time!

Information Collected

To use the app, YMCA will collect each user’s first and last name and email address.  This personal information is the only personal information collected through the app and is used only for purposes of the app.  If you are between the age of 11 and 17 and want to participate in the Y-MVP Fitness Challenge through a local YMCA branch, your parent/guardian will be required to complete the necessary registration materials, which require that additional personal information be provided.

If you contact the YMCA or our customer service representatives by telephone, e-mail or letter, we may keep a record of your correspondence or comments.  If you report a problem with Y-MVP, we may collect such information in a file specific to you.  If you contact us through our feedback area or by calling one of our customer service representatives, we may ask for your name, e-mail address and other information in order to send you a reply. 

Y-MVP integrates an aggregate analytic platform to learn about user behavior within the app so that we can improve user experience over time (e.g., which activities are most popular, percentage of users that complete workouts, percentage of users that download or delete the app, etc.).

There are no cookies or beacons in or for the app.

Information Disclosure

Although the YMCA is a nonprofit organization and is therefore not subject to the Children's Online Privacy Protection Act, it takes children's privacy very seriously. The YMCA will not sell any of the information sent to it, whether by children or anyone else.  The YMCA will not sell any of the fitness information or any other user information that it receives through use of Y-MVP.  The YMCA will not provide any of your personal information to any advertiser.

We will not use or disclose your personal information for any purpose other than those for which it was collected, except with your consent, as required or authorized by law, or in any situation in which we believe that your life, health or safety may be in danger. 

We may disclose or transfer your personal information to other YMCA branches and in connection with any reorganization of or within the YMCA.  Any disclosure of your information to any YMCA branch will be subject to this Privacy Policy.

If Y-MVP users take a picture or screen shot of their earned badges and post it on social media sites or email it to someone, any such disclosure is entirely in the control of the user and is not a direct function of the Y-MVP app.

Information in Y-MVP is not visible to any other user of Y-MVP.

Data Use

YMCA of Greater NY may use your personal information to contact you by email with newsletters or updates, to provide information related to fitness and health, or to administer surveys.  You may “opt-out,” or unsubscribe from our newsletters by following the unsubscribe instructions in any e-mail you receive from us, or by sending an e-mail to:  After doing so, you will not receive future communications or mailings unless you open a new account.

We may combine your personal information with that of other users to create aggregate data which we will use, for example, to improve our products and services and develop new ones.  Aggregate data is general information about groups of users but not about you as an individual.

The aggregate information collected through Y-MVP may be provided to an outside company for the purpose of analysis.  That data analysis agent may not share any of your data with others, or use it for any other purpose than to help the YMCA.

Data Security and Maintenance

YMCA uses a combination of technical and administrative security controls to maintain the security of your data. If you have a security-related concern, please contact

Y-MVP is hosted and operated entirely in the United States and is subject to United States law. Any personal information that you provide through Y-MVP is being transferred to YMCA of Greater NY for use solely in the United States and will be hosted on United States servers. You consent to the transfer of your personal information to the United States. If you are accessing Y-MVP from outside the United States, please be advised that United States law may not offer the same privacy protections as the law of your jurisdiction.

You can deactivate your Y-MVP account by contacting When you do, data that can identify you will be removed from the YMCA’s servers.    Backup copies of this data will be removed from our server based upon an automated schedule, which means it may persist in our archive for a short period. YMCA may continue to use your de-identified data after you deactivate your account.

If your information changes, we encourage you to promptly update your information at your home branch. 

Privacy Policy Version

If you are unsure as to which privacy policy applies to the Y-MVP app, please contact us by email at:, or by sending a letter to the address below.

The YMCA of Greater New York
Attn: Finance Department
5 West 63rd Street, 6th Floor
New York, NY 10023

This Privacy Policy was adopted on January 15, 2016.  If the YMCA makes changes to any terms or conditions of the Privacy Policy, the changes will be posted in this document so that you will always know what information we gather, how we might use that information and to whom we will disclose it.  The YMCA of Greater New York reserves the right to change, modify, add or remove portions of this Policy at any time and any changes will become effective immediately upon being posted, unless we inform you otherwise.  A conspicuous notice will be posted at least one week prior to the change.  The YMCA treats personal information in a manner consistent with the Privacy Policy under which it was collected, unless you consent to a different use.