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Digital signage can stay at the YMCA

The YMCA system for New York City and the largest Y system in North America has rolled out digital signage across its 26 locations, digital signage it's using to promote memberships and services, keep members informed and raise money for its services — while standardizing its communications mix and its brand messaging. Read more…

Kids revel in a ‘Winter Wonderland’ at JFK

With some holiday magic, an airplane hangar in JFK’s Terminal 2 became a winter wonderland last Wednesday. As part of the 4th annual “JFK Holiday in the Hangar” event, a nationwide program hosted by Delta Airlines and the YMCA, 150 students from PS 154 in the Bronx were treated to a day of fun in Queens. Read more…

Yankees’ Martin Prado, Mets’ Vic Black celebrate Christmas with Bronx kids

About 150 children from PS 154 in The Bronx boarded a Delta airplane heading for the North Pole. Once it got there, they hung out with Yankees third basaeman Marin Prado, ex-Yankee Cecil Fielder, Mets pitcher Victor Black and and Mrs. Met; played games; and even met Santa Claus. It all happened at John F. Kennedy Airport Wednesday morning during the fifth annual Holiday at the Hangar hosted by Delta and the Bronx YMCA. Delta donated $10,000. Read more…

Greenpoint Y looks to reduce gender gap in STEM careers

The Greenpoint YMCA is leading the charge to get young women invested in careers in the fields of science, technology, engineering, and math (STEM). Beginning in October, the YMCA launched a pilot program, the Business, Entrepreneurship and Technological Achievement for Girls (BETAgirls) – funded and supported by MasterCard, to promote the learning of STEM fields particularly among young women from low-income families all across the city. Read more…